PANEL SESSION

The Benelux MSP Market – Navigating Regional Growth Opportunities

The managed services market across the Benelux region continues to grow as organisations seek trusted partners to support digital transformation and cybersecurity resilience. However, the region also presents a diverse and competitive landscape where MSPs must differentiate themselves to succeed. This opening panel explores the current state of the MSP market across Belgium, the Netherlands and Luxembourg. Panellists will examine how customer expectations are evolving and what services are seeing the greatest demand. Key challenges include addressing complex security threats, navigating regulatory requirements and managing increasing vendor ecosystems. At the same time, MSPs have significant opportunities to expand their role as strategic advisors to customers adopting cloud and digital transformation initiatives. The panel will explore how MSPs can improve sales strategies, strengthen marketing approaches and deliver services that clearly demonstrate business value. For attendees, the session will provide practical insight into how successful providers are positioning themselves within the Benelux market and what strategies can help MSPs grow revenue and strengthen long-term customer relationships.

PANELLISTS INCLUDE

Harish Kumaran Ramaraj

ManageEngine

The biography for this person is not yet available.

Jack Duff

Huntress

Jack Duff is a Senior Sales Engineer at Huntress, where he helps MSPs and SMBs strengthen their defenses against modern cyber threats. With a background in cybersecurity tradecraft and hands-on experience supporting partners across the UK and Europe, Jack specializes in turning complex attacker techniques into practical strategies that MSPs can use to protect their clients and grow their businesses.

Jacky Polak

TrendAI

Jacky Polak brings nearly three decades of experience in technology sales and channel management to his role as Channel Director at TrendAI. Before finding his calling in IT, he started his working life as a sous chef, a background that perhaps explains his instinct for bringing the right ingredients together. Over the course of his career, he has held senior positions at KPN, Alcatel-Lucent, Dimension Data and Trend Micro, building deep expertise in enterprise sales, partner ecosystems and go-to-market strategy across the Dutch and Benelux markets. Since joining Trend Micro in 2018, Jacky has progressed from Sales Lead to Sales Director Enterprise before taking on his current role, in which he leads the partner strategy for TrendAI in the Netherlands. He works closely with resellers, distributors, alliances and cloud partners, including a growing focus on Managed Service Providers, to help them build profitable, scalable security practices.

Joey Pezaro

NinjaOne

Based in Berlin but born in Amsterdam, Joey is a triple President's Club winner with a 7-year track record in SaaS, including a dedicated 3+ years at NinjaOne. Coming from a background in Hospitality, he pairs a 'people-first' mentality with rigorous technical frameworks like MEDDPICC and Challenger Sales. Joey focuses on empowering C-suite leaders through innovative software solutions. Off the clock, he's a dedicated sports fan who brings that same competitive energy to the tech industry.

Monica Naida

Hornetsecurity

Monica Naida is a cybersecurity sales professional with experience in account management and inside sales across focused on the Benelux region. Currently with Hornetsecurity by proofpoint, she specializes in email security and helping organizations strengthen their cyber resilience. Known for building strong partner relationships and driving brand growth, Monica is passionate about connecting with the cybersecurity community through industry events and collaboration. She combines commercial expertise with a people-focused approach, helping businesses navigate today’s evolving threat landscape.