PANEL SESSION

The MSP Market Outlook – Trends Reshaping the Industry

The managed services sector continues to evolve rapidly as organisations rely more heavily on external IT partners to deliver secure, scalable and cost-effective technology services. In this opening panel, industry leaders explore the major forces currently shaping the MSP landscape in the UK and across Europe. The discussion will examine how MSPs are responding to rising customer expectations, increasing cybersecurity risk, and the growing role of automation and AI in service delivery. At the same time, providers must navigate pricing pressure, vendor complexity and an increasingly competitive market. Panellists will share their perspectives on where the biggest opportunities lie for MSPs over the next three to five years. Topics include evolving service portfolios, differentiating through vertical expertise, and improving operational efficiency through automation. For MSP leaders, the session aims to provide a practical understanding of how the market is shifting and what strategies successful providers are adopting to stay ahead. Attendees will leave with insights into where growth is likely to come from, how customer buying behaviour is changing, and the operational adjustments MSPs need to make to remain competitive.

PANELLISTS INCLUDE

Niall Mackey

Topsec Cloud Solutions

Niall Mackey is Commercial Director at Topsec Cloud Solutions, where he leads the company's mission to help organisations strengthen their email security posture. With 20+ years' experience in the field, Niall has worked with a diverse range of businesses to design and implement tailored email security solutions that address the evolving threat landscape. He is a strong advocate for the idea that one-size-fits-all approaches don't work in cybersecurity. And he is on a mission to help organisations recognise email as a critical first line of defence against cyber threats!

Steven Anning

Connectwise

Steven Anning is a technology sales leader with over 20 years of experience leading high-performance teams across the sector. His philosophy is built on two pillars: commercial rigour and people development, a combination that has consistently delivered results at scale. Steven is a Chartered Manager, where his research explored the direct relationship between motivation and sales productivity. Currently serving as Sales Director at ConnectWise, he is spearheading UK growth and refining GTM strategy, working closely with MSPs across the UK. 

Tim Jeffcoat

Huntress

Tim Jeffcoat is a seasoned member of the technical pre-sales team at Huntress Labs, and a long-time channel technologist who helps MSPs turn cybersecurity into practical, scalable services. With a career spanning IBM, HPE, Datto, and Veeam, he has spent two decades working at the intersection of technology and problem-solving, combining hands-on technical depth with a sharp understanding of what helps service providers stand out and scale. Tim is known for his energy, and a relaxed, straight-talking style that keeps things useful, relevant, and refreshingly free of buzzword overload. Away from work, he’s usually busy with family life, tackling another DIY project around his old house, cycling in the Thames Valley, or trail running in the woods.

Toby Ip

Microsoft

Toby Ip is the AI Productivity Manager UK&I at Infinigate Cloud, where she has full accountability for Microsoft Copilot and AI productivity enablement across the UK & Ireland partner ecosystem.Toby works daily with MSPs and resellers to turn Microsoft Copilot, Copilot Cowork and the broader AI Business Solutions portfolio into practical, sellable outcomes. helping partners move beyond seat-based licensing toward AI-led, outcome-driven service models.