PRESENTATION

From Endpoint to Ecosystem: Why MSPs Are Leaving Their Biggest Revenue Stream on the Table

Security used to be a product. Today, it's a practice and for MSPs willing to look beyond the endpoint, it's the single largest untapped revenue opportunity in the portfolio. In this session, we'll examine how the threat landscape has fundamentally shifted the security conversation from tools to outcomes, and what that means for how MSPs design, price, and deliver services. We'll explore how forward-thinking MSPs are building layered, adjacent security services that command significantly higher margins than traditional managed security offerings and what the structural barriers are that hold most providers back. Whether you're just beginning your security practice or looking to scale it, this session offers a practical lens on how to position your business for the next phase of growth in the managed services market.

Jacky Polak

TrendAI

Jacky Polak brings nearly three decades of experience in technology sales and channel management to his role as Channel Director at TrendAI. Before finding his calling in IT, he started his working life as a sous chef, a background that perhaps explains his instinct for bringing the right ingredients together. Over the course of his career, he has held senior positions at KPN, Alcatel-Lucent, Dimension Data and Trend Micro, building deep expertise in enterprise sales, partner ecosystems and go-to-market strategy across the Dutch and Benelux markets. Since joining Trend Micro in 2018, Jacky has progressed from Sales Lead to Sales Director Enterprise before taking on his current role, in which he leads the partner strategy for TrendAI in the Netherlands. He works closely with resellers, distributors, alliances and cloud partners, including a growing focus on Managed Service Providers, to help them build profitable, scalable security practices.