PRESENTATION

Beyond Outcomes: How Accountable MSPs Win the Next Generation of Clients

MSPs can no longer differentiate by just talking business outcomes. This session explores why the next generation of successful MSPs will differentiate themselves and stand out from the crowd through measurable accountability, not just good intentions. Discover how to build deeper client relationships, create genuine competitive advantage, and become a business partner clients see as invested in their success, rather than simply another technology provider.

Graham Stead

Growth Habits

Graham Stead is the founder of Growth Habits and a seasoned sales leader with deep roots in the MSP world.Early in his career, he built and exited a successful MSP, transforming it from its project-based roots. He went on to lead the sales and marketing function of the acquiring MSP, successfully combining organic and acquisitive growth to 4x the business to c. £18m.Today, Graham helps MSPs unlock sales performance by embedding consistent, high-impact habits. Through Growth Habits’ hands-on coaching and fractional sales leadership model, he supports founder-led and emerging sales teams to build high-performing predictable growth.Graham’s passion lies in seeing others succeed - sharing his expertise, building confidence and celebrating the success of compounding sales habits – even in the most crowded MSP markets.